Visual Aspects of Nike - 908 Words

Visual Aspects of Nike Prior to the 2012 London Olympics, Nike launched the Find your Greatness campaign, which supports a new generation of young athletes who overcome social conflicts like: race, disabilities, and dilemmas to immerse themselves as athletes. In a series of ads, Nike presents us with their spiel, greatness is not given to prodigies, we are all capable of it, which relies on the premise that everyone is capable of construing greatness to fit their own capabilities(Nike). By exemplifying Nikes uplifting confidence in those who overcome societal conflicts, the viewers are exposed to ideological strategies such as: appealing to specific viewers through the utilization of social conflicts(disabilities, race, class) and presenting solutions(hard-work) to propitiate the conflict. The campaign consists of several strategically thought-out ads that capture inspiration and motivation, through visual appeal. Appealing to the public through images encompasses the idea of follo wing the publics ideology- by alluding society through size, disabilities, and societal beliefs. Take for example, the Find your Greatness baseball advertisement. This image utilizes an abysmal societal belief: physically handicap individuals should be refrained from participating in sports to prevent further harm. Moreover, Nike urges aspiring athletes, by subtly stating, in the world of sports there are no constraints (Nike). The Baseball ad contains various features that areShow MoreRelatedMy Thanks to Professor Payte835 Words   |  4 Pagesthis course, I learned that these aspects are priorities in developing a robust essay. During progression two, which was extremely difficult, I collaborated with a group of classmates to produce a video presentation on visual rhetoric and how visualization, society, social culture, and economic status are used to attract viewers/buyers. 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